Danish Gambling Authority introduces new RG-led marketing rules for operators
Operators to include new warnings in all marketing from April 2020
The Danish Gambling Authority (DGA) has revealed new responsible gambling-led marketing rules for licensed gambling operators which come into effect from 1 April.
Under the new rules, all marketing must now state the age limit for gambling, which is currently set at 18 years of age and provide links to DGA materials on responsible gambling.
All marketing messaging must also confirm to players the possibility of self-excluding from all licensed Danish gambling sites and must provide links to ROFUS, the Danish national self-exclusion scheme.
The DGA has said it will soon publish a guide for operators on inclusion requirements for each type of marketing being used by operators.
It has also confirmed that it expects operators to assess both new and existing marketing materials against these requirements.
“However, it is the opinion of the Gambling Authority that there may be cases where it is not possible to fully comply with the requirements of the regulations,” said the DGA.
This will always depend on a concrete assessment, where it is crucial whether it has in fact been possible to disclose all or part of the statutory information requirements.”
Marketing practices by Danish operators have been under the spotlight over the last two years, most notably when the Danish Online Gambling Association published its own 23-part code of conduct for responsible advertising last year.
DOGA authored the guide as part of an agreement with the Danish government to develop responsible gambling-led advertising practices in partnership with the DGA.
In January, the DGA announced several new RG procedural requirements for operators including the requirement for operators to offer deposit limits, self-exclusion and the requirement to exercise special caution when awarding player bonuses.
Earlier this month, DOGA teamed up with several land-based casino operators, including Danske Spil, to launch a self-regulating advertising board aimed at responding to consumer complaints about advertising.
The board will be made up of consumer representatives, legal officials and representatives from the gambling industry.