ComeOn undergoes corporate rebrand to allay “external confusion”
Online operator launches ComeOn Group brand identity following multi-million-pound takeover
Swedish-headquartered operator ComeOn has changed its name to ComeOn Group to clear up uncertainty over the parent company and the consumer brand.
The change has been made in an effort to clarify the company set-up and strategy as there has previously been “external confusion” over the ownership of its Cherry Casino brand.
“With one of the group’s consumer brands being www.comeon.com, there has often been external confusion on the differentiation of the owner company and the consumer brand,” said the operator.
From today, the company website will be amended from comeon.com to comeon-group.com.
The Swedish operators new logo
ComeOn Group consists of more than 20 brands across multiple markets, holding gaming licences in Malta, Sweden, Denmark, Poland and Germany.
Both ComeOn and Cherry, which had previously been owned by listed company Cherry AB, are now owned by Austrian consortium European Entertainment Intressenter.
The European Entertainment Intressenter consortium includes current Cherry shareholders Pontus Lindwall and chairman of the board Morten Klein.
ComeOn Group CEO Lahcene Merzoug said: “As for many other operators in our industry, adding ‘Group’ to our company name is a natural step for us.
“We get to keep the fantastic name and brand identity that ComeOn has and at the same time, we make it clear that we are not just one brand.
“We are a group with over 500 employees, two technical platforms and more than 20 brands,” he added.
Picture Credit/ ComeOn Group
Picture Credit/ Olivier Le Moal