ComeOn rolls out new fast withdrawal casino brand in Sweden
New Hajper brand operates a similar system to the Snabbare site but will cater to a wider audience
Cherry Group’s online arm ComeOn has launched a new Sweden-facing casino brand, offering fast withdrawal and registration processes.
Hajper operates the same model as ComeOn’s Snabbare brand, which was launched in December and uses Trustly’s Pay N Play payments system to cut withdrawal and registration times to minutes.
Interim CEO for ComeOn, Tomas Johansson, said the brand would cater to a wider audience in the Swedish market and will offer unique in-play features and marketing concepts.
“Following the launch of Snabbare in Sweden and Nopeampi in Finland, we are happy to be able to bring yet another exciting brand to the Swedish customers,” Johansson said.
The operator unveiled a similar concept to its Finnish players last week, dubbed Nopeampi.
Quick withdrawal and registration systems have been rolled out by a number of other Sweden-facing operators recently, including Mr Green and Global Gaming.
The concept uses Sweden’s digital BankID identification software to collect customers’ details.
The announcement comes after a tumultuous couple of weeks for Cherry, with board member, Gunnar Lind, taking on the role of interim CEO for the Group, after longstanding chief exec, Anders Holmgren, was sacked after being detained for suspected insider trading.
ComeOn’s latest casino brand, Hajper