ComeOn Group recruits William Hill marketing exec as CMO

ComeOn Group has appointed William Hill veteran Efi Peleg as its new chief marketing officer (CMO). Peleg joins ComeOn Group after spending more than 11 years with Hills, most recently serving as director of performance marketing from January 2020 until January 2022. He originally joined Hills as an affiliate account manager in September 2010 before making his way up the marketing ladder at the operator. In his position as CMO, Peleg will oversee the performance and development of all marketing channels across the group’s brands and markets. He will also be responsible for managing ComeOn Group’s proprietary affiliation platform. Peleg assumed the role on 1 February and will be based in ComeOn Group’s London office. He will report to group CEO Juergen Reutter. Speaking to EGR, Peleg said: “I am honoured and excited to join the ComeOn Group family to lead and shape the future of the marketing team to become best in class and drive ComeOn’s growth strategy.” Reutter added: “I am delighted to welcome Efi on board and as part of ComeOn’s executive team. “We are progressing well with our growth plans and marketing will play a key part in achieving our goals ahead. Efi brings in the right leadership and skills to complement our teams,” he concluded.