ComeOn adopts Rightlander affiliate compliance technology
Operator integrates affiliate landing page tracker across all online brands
Cherry’s online arm ComeOn has integrated Rightlander’s affiliate landing-page tracker to help it to improve affiliate compliance and responsible gambling.
The operator’s affiliate team, ComeOn Connect, will use the system to to track non-compliant affiliate sites and maintain those driving traffic to its sites.
Rightlander’s technology also allows ComeOn! to set “compliance violation events”, and will automatically notify the operator whenever they occur on any of the affiliate websites that link to its brand
Ian Sims, founder of Rightlander, said: “Compliance is now a key consideration for operators particularly when it comes to the affiliates they work with.”
Katy Stafford at ComeOn, said: “Compliance is at the top of our agenda, and by working with Rightlander and its innovative technology we can be sure the affiliates promoting our brands on our behalf are doing so in a compliant way.”
ComeOn joins the likes of Kindred and LeoVegas in adopting the technology and taking a more hands-on approach with its affiliate partners.