Coingaming Group rebrands to Yolo Group

The Coingaming Group has launched a full rebrand to Yolo Group following a restructuring process to better reflect the maturity of the business. Five verticals will now sit within the new-look Yolo Group: Yolo Investments, Yolo Entertainment, Yolo Finance, Yolo Ventures and Yolo Tech. Yolo Investments will be focused on investment opportunities across gaming and fintech, while Yolo Entertainment will incorporate the operator’s B2C brands including Bitcasino and Sportsbet.io. Yolo Finance will host the firm’s blockchain, fintech and banking-related activities, while Yolo Ventures will be dedicated to strategic B2B partnership projects. Finally, the Yolo Tech segment will deliver IT and back-office services within the business. Yolo Group – which is based in the Estonian capital of Tallinn – said the rebrand will help create further synergies throughout the group as it expands into new markets and product verticals.

“I’m both excited and proud to announce that we are rebranding to Yolo Group with a new identity for a company always looking to the future,” said Yolo Group CEO Maarja Pärt. “The Coingaming brand served us well for many years, but as disruptors in industries beyond gaming, we felt Yolo Group better represented our people, our business and our vision. “Yolo Group is about bringing next-level innovation to gaming, fintech, blockchain and many more sectors, all the while ensuring our customers are kept at the centre of the universe. “You only live once and that’s why we don’t settle for anything less,” she added. Yolo Group will employ around 600 staff across the five new business segments.