GiG investor plots new lottery betting product launch
Optimizer Invest plans to build and launch “world’s largest online lottery brand” later this year
Catena Media and GiG investment group Optimizer Invest plans to launch “the world’s largest online lottery brand”, Optimizer Invest CEO Petter Moldenius has said.
The Malta-based lottery betting start-up, dubbed Mega Lotto, will use Gaming Innovation Group’s (GiG) platform and plans to a launch its Megalotto.com product later this year.
GiG will also provide casino games for the site via its newly established games development arm.
A statement released by Optimizer Invest said the firm is in the process of putting together a company structure for the new lottery brand.
“Lottery is actually the only vertical in the field that we hadn’t entered into yet. Now it was time. We will create a world-class interactive user experience for consumers online,” Moldenius said.
“We will reach a whole new target group and can capitalise on doing everything digitally and automated.”
Ben Clemes, CCO at GiG, said: “I am delighted to add further growth potential for GiG by entering the Lottery vertical with MegaLotto.
“We share the same ambitions of a fun, fair, responsible and innovative user experience,” Clemes added.