Catena Media continues UK push with Casino UK acquisition
The €10.6m deal for the casino affiliate is the latest in a string of acquisitions completed by the performance marketing firm in recent months
Catena Media has acquired online casino affiliate Casino UK for €10.6m, as the lead generation firm continues to strengthen its presence in the UK market.
The deal includes the casino review site casinouk.com, while Catena Media said it will integrate the assets of casinouk.com into its business to utilise the synergies between the two operations.
According to the Malta-based firm, Casino UK’s asset’s current revenue run rate is approximately €600,000 per quarter, with an operating margin of around 80%.
“We are very pleased to make another strategic acquisition in the UK, a market where we have advanced our position considerably during 2016,” Robert Andersson, CEO of Catena Media, said.
“The acquired assets of casinouk.com will make a great addition to our UK casino vertical, whereas our previous investments in the UK during 2016, including newly acquired SBAT, have been more sportsbook related.”
Casino UK is the latest in a string of UK-facing acquisitions the lead generation firm has completed in recent months, including a deal worth up €13.7m for SBAT – a social media sports news, betting and tipster site.
Earlier this week Catena Media also announced it had hired the former CEO of brand and innovation agency Rewir, Johannes Bergh, as its new chief operating officer.