Casumo sets sights on UK
Nordics-focused brand follows likes of LeoVegas into lucrative UK casino market
Online casino brand Casumo today launched into the UK market after a successful integration of pound sterling into its platform.
Dubbed “the world’s first adventure casino”, the site offers players the chance to win valuables and trophies by collecting in-game points as part of the slots gameplay.
The firm has built a solid presence in its core Scandinavian markets since 2012 and claimed it had more than doubled its active player base in the region in the past 12 months.
“It’s an incredibly exciting time for our fast-growing company and the UK launch of Casumo is just the beginning,” John Harmander, Casumo CMO, said.
Casumo was formed in early 2012 by co-founders Razmus Svenningson, Oscar Simmonson and Kim Larsen.
Last year the firm overhauled its desktop website to create what the Malta-based firm described as a “platform of the future”.
Changes to the website include a visual redesign to the user interface and layout, and a new dashboard to provide an overview of games, valuables and campaigns.