Casumo branches out with new Pay N Play brand

Casumo has launched its first Pay N Play brand as it continues to diversify its product portfolio. Kazoom Casino is powered by the Gaming Innovation Group (GiG) platform and is home to more than 1,900 games. The product, which will be found at kazoomcasino.com, is also supported by payment solutions partner Trustly. The addition of Kazoom Casino to Casumo’s growing ecosystem follows the acquisition of Malta-based CasinoSecret in August and the launch of its Casumo Sportsbook in the UK in January. Shelly Suter-Hadad, Casumo CEO, said the launch of Kazoom Casino was a key “building block” in the brand’s growth roadmap. Suter-Hadad said: “To differentiate in a crowded space, we put our focus on building a distinctive and dynamic brand that brings a new energy to the market and stands out from the rest—something we do best. “Kazoom Casino is an exciting building block in our group’s expansion, bringing to fruition yet another component of our multi-brand strategy,” she added. The Pay N Play vertical has been on the rise in recent months, especially in the Nordics. Kindred Group launched Finnish-facing Otto Casino in July, while Betsson debuted its new Jalla Casino brand in Sweden back in March.