CasinoFair pivots towards millennials with major rebrand

Blockchain casino CasinoFair has undergone a wholesale rebrand of its business and update of its UI in a bid to target millennials.

CasinoFair said it had chosen to rebrand based on player feedback and behaviour, which showed its product was appealing to a “considerably different” audience than a typical egaming product.

The casino operator said its new logo was more in keeping with the blockchain sector, aiming to target young millennials and moving away from “standard egaming branding”.

One of the rebrands key focuses is ‘Player Power’, which aims to put the player back into control of their play, whilst the other principle of ‘Unrivalled Fun’ aims to deliver new promotions and increased community engagement.

Lloyd Purser, CasinoFair managing director, said the company was aming to better serve a new generation of online casino players.

“The new logo, colourway and values of ‘Unrivalled Fun’ and ‘Player Power’ have all been implemented to appeal to a player who wants more from their casino experiences and see blockchain technology, and the fairness and innovation it brings, as the solution,” Purser added.

CasinoFair also recently launched its new wallet, powered by FunFair Technologies, which aims to streamline the current sign-up and deposit journey for players.