CashBet partners with Arsenal for Premier League’s first crypto sponsorship

CashBet has become the first cryptocurrency gaming operator to sponsor a Premier League club after signing a partnership deal with Arsenal FC.

The agreement will give the CashBet Coin brand prominent placement in the club’s Emirates Stadium via Arsenal’s advertising channels, across sponsor boards and on the Emirates big screen.

The deal is the first cryptocurrency betting sponsorship to have been signed in in top flight English football and was announced ahead of CashBet’s initial coin offering.

CashBet CEO Dr Mike Reaves said: “With our ICO for CashBet Coin, we are actively targeting a global, multi-billion dollar marketplace of egaming content providers, operators and players.

“We are delighted to do so in partnership with one of world football’s true giants in Arsenal, enabling us to build our brand and engage this audience in a meaningful way.

“Designed specifically for egaming, CashBet Coin will improve the online experience through increased trust and transparency, faster pay-outs, reduced fees and dedicated player protection.”

Arsenal CCO Vinai Venkatesham added: “We are pleased to welcome CashBet Coin as our partner and are looking forward to working with them as they launch their new cryptocurrency.”