Cantor and 32Red in fixed-odds partnership
32Red has followed Ladbrokes and PartyGaming in adopting Cantor Gaming and Wagering's fixed-odds betting service.
Cantor Gaming and Wagering has entered into an agreement with 32Red to provide the Gibraltar-licensed bookmaker with financial fixed-odds betting.
The white-label agreement will see the service made available on 32Red’s website, following on from similar agreements struck with Ladbrokes and PartyGaming in recent years.
Cantor Gaming chief executive Lee Amaitis said: “This collaboration demonstrates the continuously widening appeal of Financial Fixed Odds betting”
A spokesperson for Cantor Fitzgerald, the group of which Cantor Gaming and Wagering is an affiliate, told eGaming Review that the number of players betting on Cantor’s financial fixed-odds betting service each month has doubled since July last year.
The spokesperson added that “We have seen an 80% increase in the number of bets placed on the Cantor Gaming FFO betting service pcm between July 2010 and March 2011″
32Red will enter into the deal on the back of a year which saw the company achieve record net gaming revenues and win a long-running trademark dispute with William Hill Online.