Camelot reports record digital growth on National Lottery mobile sales
Mobile sales reach all-time high of £431.6m as smartphone and tablets account for more than 50% of all digital sales
Camelot today reported a £77.4m increase in digital National Lottery sales for the first half of the year (H1), driven by the launch of its Android mobile app.
Mobile sales increased by almost £100m to an all-time high of £431.6m in H1, with smartphone and tablets now accounting for more than half of all digital sales on the National Lottery.
Sales across the National Lottery’s entire digital portfolio also achieved record growth, hitting £831.3m for the period ending September 2018 thanks to an improved range of games and more effective merchandising.
Despite the digital growth, retail remains the largest National Lottery sales channel, accounting for 75% of total sales.
Camelot CEO Nigel Railton said: “We’ll continue to make improvements across our digital channels, and build on the good headway we’ve made to date in making the National Lottery brand more relevant and visible.”
Camelot has endured a difficult 2018 after having to pay a penalty package of £1.15m following a Gambling Commission (UKGC) investigation into “failings relating to its governance, risk and control framework.”
The operator also feuded with GambleAware over the promotion of safer gambling initiatives and remains locked in dispute with bet-on-lottery operators over money set aside for good causes.
Railton added: “While there is much work still to do – and while we’ll continue to face challenges that are beyond our control, such as economic uncertainty and unrelenting competition from both the gambling sector and industrial-scale society lotteries that operate on a national basis – I’m very encouraged by the further progress we’ve made over the first half of this year.”