Caliente takes Digital Sports Tech’s prop engine to Latin America
Mexico’s largest sportsbook to unveil Player Props product in early 2017
Mexican sportsbook Caliente has become the first Latin America-facing operator to integrate Digital Sports Tech’s player props engine.
Caliente, the largest sportsbook in Mexico, will launch the product in the coming weeks, enabling punters to create and customise their own bets on player performance across a range of statistics and sports.
The operator will be Digital Sports Tech’s first operator in Latin America, following Coral in the UK and MadBookie in Australia. Ladbrokes Australia also plans to launch Player Props in early 2017.
Ari Lewski, executive director of Digital Sports Ltd, said: “Latin America is a significant sports betting market and we’re really excited to be able to offer our game-changing player proposition betting product to Caliente, another highly-respected, tier one sportsbook.
“We’re also excited by the fact that Caliente is a very US sports-focused operator because that’s where we believe our player props product comes into its own, given the stat-heavy nature of the sports and keen following by fans of the players and their statistical performances.
“We’ve seen from all our partnerships how popular player related betting opportunities are and we believe it’s going to be one of the biggest growth areas for sportsbooks in 2017.”