Caledonian Publishing unveils new political betting site

Bettingpro.com-owner Caledonian Publishing has launched a new political betting website, BetOnPolitics.co.uk, as the firm looks to capitalise on next month’s UK General Election.

BetOnPolitics.co.uk is now live and features the latest betting news on the election to be held on 8 June, as well as an “innovative search feature” that enables customers to check live odds in every constituency.

The Constituency Search bar utilises data on every candidate standing for election, including individual profiles, where their policies can be found and links to their own web page and Facebook and Twitter pages.

“We felt that the time was right to now branch out into politics and we’ve used the same focus on innovation and user experience that has served us well in our sports properties to build a political betting experience that we believe is the best anywhere on the web,” Neil Roarty, editor of Caledonian Publishing, said.

“We not only provide high quality political analysis but our unique Constituency Search Bar feature allows users to instantly access all information pertaining to every election market and so make informed wagers on the 2017 General Election”.

BetOnPolitics.co.uk was created by the company’s in-house design team and joins Caledonian Publishing’s growing list of portals, which includes Bettingpro.com and Footballtips.com.

The company recently featured in EGR’s annual Power Affiliates list.