Caesars Interactive dominates social casino sector in Q2
Operator generated $174.8m in revenues, more than double nearest competitor, according to latest report from Eilers Research
Caesars Interactive remained the largest social casino publisher in the world in the second quarter of the year, according to the latest market tracker report published by Eilers Research. [private]
The report estimates that Caesars Interactiveâs social casino division â which includes Playtika, Buffalo Studios and Pacific Interactive â saw revenues increase 30% year-on-year to US$174.8m.
Eilers calculates that $77m of total revenues came from Facebook/web, with $97.8m being generated thorough mobile, giving the operator a 30% share of the global market.
The report said Playtika âcontinues to excelâ in converting non-paying users, which was âcrucialâ on maturing platforms such as web and Facebook where there was âno longer meaningful user growthâ.
Eilers believes Caesars had a paying player conversion rate of nearly 4.5% in Q2 2015, compared with Zynga, its nearest rival, which had a conversion rate of just 1.51%.
Zynga moved into second place in Eilersâ rankings during the second quarter with estimated revenues of $82.9m, a 10% increase on the same period last year.
Eilers said growth was driven by games developed at its Spooky Cool Labs studio and specifically Wizard of Slots, following a shift to focusing on the slots category over poker.
Zyngaâs gain was IGTâs loss, with the firm seeing its DoubleDown Casino drop to third in Eilers rankings with revenues of $81.5m, a 9.8% increase on Q2 2014.
Eilers said that IGT was still producing healthy revenues but the bulk ($46.5m in Q2) came from Facebook and web, which was âbeginning to be a major drag on its overall growth rate.â
The top five was rounded off with Big Fish Casino in fourth place with estimated revenues of $51.3m with $47.8 coming from mobile, and GSN Games which attracted revenues of $49.2m during the period.
Eilers estimated that the total social casino market was up 22% YoY to $513m in Q2 and is still on track to hit $3.5bn this year.