Burnley swaps Laba360 partnership for LoveBet agreement
LoveBet becomes the latest Asian-facing shirt sponsor of the English Premier League club
Asian betting brand LoveBet has agreed a new shirt sponsorship deal with Premier League football club Burnley ahead of the 2019-20 season.
LoveBet, which offers sports betting, live casino and online slots in the Asian market, will replace Burnley’s previous Asian-facing betting partners, Laba360.
As part of the agreement, the operator’s logo will appear on the front and the sleeve of the Clarets’ home and away shirts for the next three years.
LATEST: Clarets secure new shirt sponsorship dealhttps://t.co/uxnsrWUT30
— Burnley FC (@BurnleyOfficial) June 3, 2019
LoveBet senior director Edward Li said: “We are thrilled to announce our first English Premier League shirt partnership with Burnley Football Club.
“We’re already planning a lot of activities for the fans and our users and are looking forward to the partnership in the coming three years.
“The growing presence of the club in Asia and worldwide will help us further promote our brand,” he added.
LoveBet is also the official Asian betting partner of French Ligue 1 Champions, Paris St Germain.