Bodog Europe signs three-year deal with Fulham FC

FULHAM FOOTBALL Club and Bodog Europe have signed a three-year sponsorship deal, appointing Bodog Europe as the Premier League team’s official betting and gaming partner.

Established in 1879, Fulham is one of London’s oldest football clubs. It is owned by Mohamed Al Fayed, the Egyptian tycoon that owns businesses including London department store Harrod’s.

Bodog Europe launched its gaming and betting offerings earlier this year. The sponsorship deal includes Bodog branding presence at Fulham’s Craven Cottage stadium incorporating perimeter advertising at home matches, as well as inclusion in the club’s match day programmes and official publications and a sponsorship presence on Fulham’s club website, FulhamFC.com.

The deal follows a host of similar ties in the last fortnight. These include official betting partner ties between Sportingbet and Portsmouth football club, British betting exchange Betfair and Manchester United, and Asian sportsbook 188Bet with Chelsea FC.

Other football and egaming contracts in recent days include Bwin securing the broadcast rights for the Primera and Segunda Divisións yesterday, Spanish football’s two top leagues, on the same day that William Hill signed a three-year sponsorship deal with Primera Liga team Malaga CF, the nearest team to the British community on the Costa del Sol and to the bookmaker’s Gibraltar head office.

Arsenal football club also signed a deal with Bettorlogic to feature its Player Pro tool on the Arsenal FC homepage this week, following bookmaker Coral’s deal with FSB Technology to launch a similar analytical tool earlier in the month.