Bingo.com brings two million players to Unibet network

BINGO.COM has joined the Unibet bingo and casino network, bringing with it a database of nearly two million registered users.

The Bingo.com group offers multiplayer bingo, slot machines and sweepstakes, and Bingo.com players will enter the liquidity pool on the MariaBingo.com and Bingo.se websites.

Bingo.com chief executive Tarrnie Williams said: “Through this partnership Bingo.com has the ability to maximise the value of its international traffic as it will now support over 20 languages and 10 currencies. Bingo.com will also realise cost savings in technology, finance, customer service and other departments that are included services in the Unibet partner programme.”

Unibet’s PoweredByUnibet.com platform offers bingo and casino and features sites including Betty and Carat bingo and the Maria bingo brand Unibet bought in December 2007, the largest online bingo operator in the Nordic market.

Unibet chief executive Petter Nylander said that the Bingo.com deal “shows that we really have a quality bingo network with great understanding for local needs”.

Bingo has been the busiest vertical in the sector this month, with a string of deals including BoyleSports joining the Virtue Fusion network that Playtech bought in February; the online arm of US casino giant Harrah’s, Harrah’s Interactive Entertainment (HIE), launching Caesar’s Bingo Online with Gamesys; and Gamesys launching bingo for Heart FM.

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