Betway to sponsor 2017 British Basketball All-Stars Championship
Sportsbook operator named title sponsor of All-Stars basketball event at O2 Arena
Betway has been confirmed as the title sponsor of the 2017 British Basketball All-Stars Championship.
The Championship takes place at the O2 Arena on Sunday 24 September and will be broadcast on Sky Sports to more than 70 countries worldwide.
The All-Stars competition sees basketball teams of five players compete in shorter quarters with unlimited substitutes and time outs.
Anthony Werkman, director of marketing and operations at Betway, said: “It’s great to be involved with this innovative and exciting spin on a well-established sport.
“We like to be at the forefront of new ideas and we strongly believe that the All-Stars Championship will deliver a thrilling experience to basketball fans and Betway customers at the O2 Arena.”
Betway’s announcement follows on from the news that the firm has furthered its marketing push in the esports sector with a flurry of similar sponsorship deals.