BetVictor unveils "industry-first" personalised bonus tracker
Operator's new in-house promotions portal enables players to manage their free bets and bonuses
BetVictor has launched its new ‘Promotional Hub’ which allows players to manage their free bets and bonuses through a specific portal on the operator’s website.
The function, which was developed in-house, allows customers to see their available promotions and progress as well as next steps and account history.
The Promotional Hub also combines bonuses across all platforms and verticals into a single wallet.
“No other gaming company provides customers with such a fully personalised promotional betting experience,” said Leonard Judkins, BetVictor’s head of CRM.
“The feedback we have received suggests it is fast, intuitive and simple for customers to recognise and understand.
“We see this as another stage in our journey to improve the betting experience for our customers, old and new, as we continue to grow.”
The new portal will likely help punters track their entries in BetVictor’s Million Pound Goal promotion, which was voted as the best offer for Euro 2016 by EGR readers.
BetVictor also announced an update to its in-play offering last week, as it continues to implement product improvements for what is expected to be the biggest betting event since the 2014 World Cup.