BetVictor moves up in Oddschecker's UK football rankings
Operator leaps ahead of Sky Bet as bet365 stretches overall bet slip click market share
BetVictor jumped into second place of Oddschecker’s bet slip click UK football rankings in August, while bet365 continued to dominate the overall rankings for the month and saw its market share increase.
In a month that saw the new Premier League season kick off, BetVictor made a marked improvement in the UK football rankings, leap frogging Sky Bet, which dropped down three places, into second spot.
Betvictor obtained a market share of 11.22% during the month, while Sky Bet’s share slumped from 14.76% in July to 9.48% last month.
Bet365 topped the UK football chart with a share of 18.75%, with Betfair (10.97%) and Paddy Power (9.62%) following behind BetVictor in third and fourth position.
And the Stoke-based firm saw its overall market share increase to 20.26% from the 19.69% the operator obtained the previous month, yet again dominating the football and horseracing markets.
Positions in the overall leader board were largely similar to July’s rankings with Betfair (11.68%), Paddy Power (10.06%) and Sky Bet (9%) staying in the same spots behind bet365.
However, there was some good news for Sky Bet which topped the Big Brother rankings with a share of 17.54%, ahead of bet365 and Coral which obtained 16.09% and 15.54% of clicks respectively.