BetVictor signs tailored ads deal with Fresh8 Gaming
Gibraltar-based operator to utilise Fresh8’s marketing automation software to provide tailored adverts to its customers in real-time
BetVictor has signed a deal with ad-tech company Fresh8 Gaming to enable the Gibraltar-based operator to provide tailored digital adverts to its customers.
The deal will see BetVictor utilise Fresh8 Gaming’s technology to enable all targeted adverts to be delivered to players across any market or sport, and any BetVictor platform.
The marketing automation technology will be used in conjunction with the operator’s internal tech developments that enable real-time analysis of players’ data.
“We are fully committed to providing our customers with the simplest betting experience,” BetVictor’s head of marketing, Lars Fulle, said.
“Collaborating with companies such as Fresh8 Gaming enables us to further tailor our offerings to customers in an effective and efficient way,” Fulle added.
Andrew Sharland, MD at Fresh8 Gaming, added: “We are delighted BetVictor sees the potential in our gambling focused ad-tech platform.
“They have the exact profile of the forward thinking, digitally focused operator that we want to partner with. We can’t wait to help them decrease acquisition costs while maximising customer value.”
Earlier this year, Fresh8 Gaming also signed a deal with Leeds-headquartered firm Sky Betting & Gaming to roll out its personalised ad-tech across the operator’s content estate.