BetVictor renews Cheltenham November Meeting sponsorship
Gibraltar-based bookmaker extends November Meeting Gold Cup naming rights deal until 2021
BetVictor has renewed its partnership with Cheltenham Racecourse to sponsor November Meeting’s Gold Cup for three more years.
The BetVictor Gold Cup – worth £160,000 – takes place halfway through the three-day event on Saturday 16 November and is the flagship race of The November Meeting.
The bookmaker sealed naming rights to the race until 2021 and will also sponsor three further competitions in November – the £60k handicap chase, the £45k handicap chase and the £25k intermediate handicap hurdle.
The ITV Racing blimp will also be adorned with BetVictor branding during the event.
BetVictor director of sportsbook Matt Scarrott said: “The November Meeting is a prestigious and exciting event in the horse racing calendar.
“With our strong heritage in the sport and ongoing support for British Racing, we didn’t think twice when we decided to continue with the sponsorship of The BetVictor Gold Cup,” he added.
BetVictor launched an improved version of traditional race cards with its new Smart Cards racing product in August.