BetVictor bags betting partnership with Premier League outfit Fulham
Gibraltar-based bookmaker seals two-year agreement with Craven Cottage club
Premier League newcomer Fulham has secured a two-year principal partnership with bookmaker BetVictor.
The agreement will see BetVictor afforded front-of-shirt branding for the men’s and women’s teams, as well as a significant presence around Craven Cottage and the club’s digital platforms.
The deal is set to run through to the end of the 2021-22 season.
BetVictor replaces Filipino gambling firm Dafabet, whose two-year deal had reached its conclusion having sponsored the London club since summer 2018.
Andreas Meinrad, BetVictor CEO, said: “We’re really excited to be teaming up with Fulham FC and are confident of a successful season ahead for both of us.
“The Premier League always provides compelling drama. We know how much football means to our customers and we share their enthusiasm for the beautiful game,” he added.
Alistair Mackintosh, Fulham CEO, said: “We welcome BetVictor on board as our Main Team Partner and look forward to working with them this season.
“BetVictor shares our passion for success and we hope to develop our relationship further throughout the duration of the partnership, in order to achieve and exceed our goals,” he concluded.
The new deal marks yet another gambling firm becoming a principal sponsor of a Premier League team, despite the recent recommendations from the House of Lords that these agreements should be phased out of the sport.