Better Collective hires new head of communications

Better Collective has appointed Anders Crillesen as its new head of PR and communications.

Crillesen joins Better Collective from Danish computer software firm SimCorp, where he most recently served as group communications director from June 2017 until October 2020.

He initially joined the group in June 2010 as Nordic marketing manager before rising through the ranks.

Crillesen’s position with Better Collective marks his first venture into the gambling industry, having previously worked in finance and corporate communications.

Better Collective’s new head of communications Anders Crillesen

Crillesen will be responsible for directing Better Collective’s global corporate and product communications roadmap, as well as building initiatives around responsible gambling.

Crillesen will based at Better Collective’s headquarters in Copenhagen and will report into director of group media Simon Hovmand-Stilling.

Speaking on his arrival, Crillesen said: “I’m thrilled to join Better Collective and become part of its innovative company culture. Better Collective has been on a fantastic journey since the company was founded in 2004 and is strongly positioned globally following a targeted acquisition and internationalisation strategy.

“I look forward to leveraging my PR and corporate communications experience in an entirely new context, to support Better Collective’s continued growth and build visibility around its responsible gambling initiatives,” he added.