Better Collective lands Kindred veteran Britt Boeskov as SVP of strategy
Affiliate giant secures services of Boeskov as it looks to continue to scale globally
Better Collective has recruited former Kindred Group stalwart Britt Boeskov as the affiliate’s new SVP of strategy.
Boeskov joins Better Collective after spending more than 17 years with Kindred, most recently as chief experience officer since January 2019.
She previously served as the operator’s chief programme officer from October 2016 until January 2019 and as COO from September 2009 through to October 2016.
Boeskov will assume her role with Better Collective on 1 March with the affiliate stating that her appointment strengthens the firm’s “ambition to further scale the business within the sports betting media industry”.
Speaking on her arrival, Boeskov said: “I am excited to join Better Collective’s growing leadership team at this crucial stage of the company’s remarkable growth journey.
“Scaling globally while transforming the business to secure a long-term sustainable performance are exactly the type of challenges I enjoy. I’ve followed the team from the sidelines for some years, and I’m deeply impressed with the culture and ambition of the organisation,” she added.
Boeskov had previously posted on LinkedIn confirming her departure from Kindred, noting: “Now my journey at Kindred is complete, and it’s with a pinch of nostalgia that I say a fond farewell and thank you to my dear colleagues, many of whom are now friends. You know what to do to make Kindred even stronger. I’ll watch and cheer for you as a proud alumni (sic).”
Jesper Søgaard, Better Collective CEO, commented: “I am very pleased that Britt has decided to join Better Collective and look forward to welcoming her as a member of the management team.
“She knows the industry and has vast experience at management level driving digital projects towards end-users. Britt will become an important asset as we continue our future growth journey,” he concluded.