Better Collective dismisses “speculative” Spotlight Sports Group M&A reports
Danish affiliate giant reported to be eyeing monumental acquisition in £500m move for Racing Post parent company
Better Collective has dismissed “speculative” reports regarding a potential £500m acquisition of Spotlight Sports Group which would be the largest M&A affiliate move in history.
Reports by the Sunday Times claimed the Danish firm is in pole position to acquire the Racing Post parent company as it looks to continue to action its M&A roadmap.
The report noted the private equity firm that owns Spotlight Sports Group, Exponent, hired bankers at PJT Partners to oversee an auction of the business.
Exponent has a controlling stake in the firm, owning more than 75%, with the remainder owned by senior staff.
Spotlight Sports Group rebranded from the Racing Post in 2020 which saw its subsidiaries Apsley, ICS-digital and ANZ Bloodstock brought under one umbrella.
Any potential acquisition of Spotlight Sports Group would surpass Better Collective’s largest deal which saw it acquire US sports betting media platform Action Network for $240m in May 2021.
Since then, Better Collective has continued on its M&A path, acquiring two Dutch affiliates ahead of the market launch in October 2021.
In March 2022, prior to its launch in Ontario, Better Collective put pen to paper on a €21.4m deal for Canada Sports Betting.
Better Collective’s most recent acquisition saw it part with €105m to acquire Futbin and its related domains.
A Better Collective spokesperson told EGR: “The article is highly speculative and given our defined M&A strategy and track record we are not surprised to be mentioned when there are rumours of sales processes in the industry. However, we do not want to comment or join in speculations.”