Betsson's affiliate arm undergoes major rebrand
Affiliate Lounge replaced with a new name and completely revamped website â betssongroupaffiliates.com
Betsson has announced a complete rebrand and the launch of a new website for its affiliate marketing arm Affiliate Lounge as part of its strategy to demonstrate the groupâs multi-brand affiliate strategy.
The Malta-headquartered operatorâs rebranding includes a new name and revamped website â betssongroupaffiliates.com â which the company said featured a more user-friendly experience and updated navigation tools.
The aim of the rebrand is to push Betssonâs multi-brand strategy, which currently includes 18 different B2C brands, and provide additional resources for its affiliate partners on each of the brands.
âWe are investing in improving our technology and will be rolling new features following the beta front end launch,â Allister Bajada, Betsson Group head of affiliates, said.
Betsson Groupâs portfolio includes brands such as Betsson, Mr Smith, Betsafe, Nordicbet and Triobet.