Betsson follows rivals into B2B space

BETSSON HAS formed a business-to-business (B2B) division, the latest in a string of operators to do so.

The Swedish operator’s Betsson Business Solutions offshoot will offer both software solutions and support, and has appointed Jonas Konstantinov (pictured) as managing director for the new company, who most recently served as chief executive at Swedish digital television technology business Next Generation Broadcasting.

Before that Konstantinov has held roleas chief executive of Bulgarian TV broadcaster Diema Vision and as head of process at Scandinavian TV company Viasat Broadcasting, both part of Scandinavian media group MTG.

Betsson follows rival operators into the B2B market including Bwin, which announced a new push on B2B via its OnGame Network this month; PartyGaming, which signed a B2B deal with Danish monopoly Danske Spil to supply online poker and casino this month in line with chief executive Jim Ryan’s view that B2B is a vital hedge against protectionism in newly regulated markets; Paddy Power, which launched B2B arm Airton Risk Management and signed a deal to supply France’s PMU with a sportsbook in November; and the 888 B2B arm Dragonfish, which launched in March 2009, which has won a string of B2B deals including with US casino giant Harrah’s in September.

Betsson president and chief executive Pontus Lindwall said: “Betsson has proved to be at the forefront of online gaming. Now we would like to share our progress with partners to improve offerings and availability for the end users.”

In other company news recently, on Friday Cherryforetagen, the land-based casino company that with Betsson and Net Entertainment made up Sweden’s Cherry Group, acquired Coys, which owns brands including DanmarksAutomaten.com, NorgesAutomaten.com and SverigeAutomaten.com aimed at Denmark, Norway and Sweden respectively, for a push into egaming.

eGaming Review has launched new B2B Awards – click here for details.

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