Betsson Group seals Playtech live casino agreement
Nordic operator expands relationship with London-listed supplier to add live casino content to existing iPoker partnership
Betsson Group has put pen to paper on a new long-term live casino agreement with London-listed supplier Playtech.
Under the remit of the four-year deal, Playtech will provide its live casino content across several Betsson Group brands, including Betsson, Betsafe, NordicBet and EuropeBet.
Betsson Group players will be afforded access to Playtech live casino titles such as Live Quantum Blackjack, Live Slots and the newly launched Adventures Beyond Wonderland.
The new partnership marks an expansion in the pair’s relationship after the inking of a poker supply agreement in 2020 which saw Betsson tap into the Playtech iPoker network.
Shimon Akad, Playtech COO, said: “Betsson Group is a highly respected operator within the online gambling industry, and we are very proud to be working with them.
“Betsson Group already offers an excellent player experience to its significant international audiences and we are confident that Playtech products and innovations will only serve to enhance this experience further.
“With a continued focus on safer gambling, Playtech’s core strategy is to offer long-term sustainability and innovation for operators and a safe, enjoyable environment for players,” he added.
Ciara Nic Liam, Betsson Group commercial director, commented: “The continued popularity of live casino shows no signs of slowing down, which is why giving our players access to Playtech’s wide breadth of live casino games is a really exciting proposition.”