Betsson drives World Cup engagement with AR app
Swedish operator unveils augmented reality product in collaboration with media house Bonnier and tech studio DVA
Betsson has launched an augmented reality (AR) mobile football app to boost the user experience of World Cup punters.
App customers will see a virtual football arena appear through the latest AR technology as they are provided with the latest real-time updates from World Cup matches.
The app links directly to World Cup odds offered by the Swedish operator and users will be redirected to Betsson’s match markets with the click of a button.
“We want to offer our customers a better user experience, add entertainment to the World Cup and push the limits on how to experience live sports,” said Betsson marketing manager Raúl Valencia López.
“We wanted to develop an intuitive and innovative second screen solution that integrated our product and added value to the user in an entertaining way.
“Since we work with both entertainment and technology, every new tool will help us develop ourselves and the industry and this is a new exciting way to experience live sports and entertainment,” he added.
The app was developed in collaboration with Swedish media house Bonnier and immersive technology studio DVA. It is one of the 50 most downloaded sports apps in the country’s App Store.