Betradar adds risk management to pricing service
Sportradar subsidiary says new Managed Trading Services brings supplier closer to becoming a "one-stop" shop for sportsbook operators
Betradar has combined its risk management service with its extensive pricing feed in a move the supplier has dubbed a “key milestone” in its quest to become a complete sportsbook provider.
Managed Trading Services enables sportsbooks to outsource their risk and liability management to Betradar either partially or completely and adds to its established pre-match and in-running price feeds, as well as its fixture building and bet settlement services.
The new risk management process will see the Sportradar subsidiary recommend whether a bet should be accepted or not by gathering essential data such as market, odds, customer categories and other trading information in addition to the use of trading liquidity algorithms.
“The launch of Managed Trading Services represents a key milestone in the execution of our strategy of becoming a one-stop service provider for the sports betting industry,” Erik Lorenz, Sportradar Managing Director Sales, said.
“Using this new service, our clients can now focus on their core businesses, knowing that Betradar will manage their sports betting operations in a fast, reliable and turnover-generating manner.
“This, in combination with our flexible and performance based price models, allows our clients to minimise their financial risks, whilst increasing their revenue and profitability,” he added.
The offer builds upon Betradar’s sports betting offering, which incorporates more than 240,000 pre-match events across 40 sports per year, as well as up to 15,000 live events per month across 17 sports.
Betradar has a long list of clients including the likes of William Hill, bet365 Betclic and Stan James “ the latter having recently made 11 trading roles redundant after increasing its reliance on trading technology.