Betpoint Group unveils new corporate identity as PressEnter Group

Malta-based igaming operator Betpoint Group has revealed a rebrand to PressEnter Group as it tries to establish itself as a tier-one organisation within the online industry. The rebrand to PressEnter Group is designed to signal the start of a new chapter for the company, which has grown significantly over the last few years. Having started out in 2018 as a single brand operator, PressEnter Group now owns six online casino assets, including Nitro Casino and Neon Vegas, and has quadrupled its workforce over the last year. PressEnter is based on the concept of pressing the “enter” button on a computer keyboard. According to the firm, this action stands for “decisiveness, boldness and always being the first to take action”. Former ComeOn Group chief executive Lahcene Merzoug was recruited in May 2021 to spearhead growth as the company’s new CEO.

He said: “I am delighted to unveil our new brand identity which aligns perfectly with our ambitions to become a tier-one operator of online casino and sportsbook brands in the industry. “We see this fast-moving business as being a mix of technology, entertainment and igaming, which the PressEnter name and branding captures. “It is modern, dynamic and agile and these are qualities that we have built into our culture and the products we operate,” he added. EGR understands PressEnter Group is planning to launch its first sportsbook brand by the end of 2021.