BetMGM signs up former High School Musical star as new brand ambassador
Vanessa Hugdens links up with sportsbook operator in new content partnership
BetMGM has welcomed actress, producer, singer and entrepreneur Vanessa Hugdens as its latest brand ambassador.
Hugdens, who rose to fame in the High School Musical series of films, will be featured in upcoming marketing campaigns, promotions and social media content for BetMGM’s igaming and casino platforms.
Since being cast in High School Musical, Hugdens has appeared in films including Spring Breakers, Bad Boys for Life and Tick, Tick… BOOM! She has also featured in Broadway productions including Gigi, FOX’s Grease: Live and Rent: Live.
In addition to acting and producing, Hudgens is a co-founder of Caliwater, KNOW Beauty and Thomas Ashbourne Craft Spirits.
Hugdens joins BetMGM ambassadors Jamie Foxx and Jerry Ferrara, as well as sports figures including NHL legend Wayne Gretzky, Edmonton Oilers player Connor McDavid, NBA star Kevin Garnett and NFL player Marshawn Lynch.
The addition of Hugdens was welcomed by BetMGM chief revenue officer Matt Prevost.
“Vanessa Hudgens is extremely gifted and will be instrumental in BetMGM’s ongoing evolution as an entertainment company,” Prevost said.
“We look forward to the partnership and her support in our goal of reaching new audiences in unique and engaging ways,” the BetMGM CRO added.
Hugdens, along with Foxx and other BetMGM ambassadors Garnett, Gretzky, Jalen Rose and Barry Sanders were featured in the operators ‘Its On’ campaign, which debuted earlier this month ahead of the new NFL season.