Betit Group signs Playtech casino deal
Nordic-facing brands Thrills and SuperLenny integrates Playtech's Open Platform for casino products
Betit Group, the owner of Nordic-focussed brands Thrills.com and SuperLenny.com, has signed a deal to join software giant Playtech’s Open Platform.
The Malta-licensed operator has rolled out an initial package of 29 casino games consisting largely of titles developed in-house by Playtech and its Ash Gaming subsidiary.
Betit will also gain access to games developed by more than 30 third-party suppliers and Henric Andersson, COO at Betit, said the deal would enable the firm to be “among the first to offer new and exciting games to our fast growing community”.
“Both Thrills.com and SuperLenny.com are growing rapidly, particularly in the Nordic market, and we’re confident this will significantly strengthen their expansion plans,” Steve Schrier, VP of sales at Playtech, added.
In May this year GVC Holdings acquired a 15% stake in Betit Holdings for 3.5m and Kenneth Alexander told eGaming Review the purchase was a big move into the Nordic markets for the firm.
GVC revealed at the time that Betit had grown since launching in December last year to post revenues in excess of 40,000 per day with more than 1,600 daily active players.
Betit Group has been shortlisted for the Rising Star category at this year’s eGR Operator Awards, taking place in London later this month.