Betgenius launches BetBuilder accumulator innovation
Supplier partners with Sportcast to provide sportsbook operators with a new same-event accumulator service
Betgenius has partnered with data providers Sportcast to launch BetBuilder, a new accumulator service that allows punters to add multiple selections to their betting slips from the same event.
According to Betgenius, BetBuilder will revolutionise pre-match betting by enabling bettors to build accumulators made up of different players, teams and event markets within the same game.
Three sportsbook operators are ready to go live with the product this month with all major global sporting events set to be included in the offering.
Betgenius MD Matt Stephenson said: “BetBuilder takes the already popular single game acca experience to a completely new level.
“The product blurs the lines between pre-match and in-play betting, allowing punters to create their own narrative around any given fixture and to watch that story unfold as the match goes on.”
Sportcast commercial director Ryan Coombs added: “We believe it is time for BetBuilder to redefine personalisation and give customers a fresh new betting experience.”
How the BetBuilder product will look on mobile