Betfuze announces first betting partners

Mobile betting start-up Betfuze has announced it has signed up its first betting partners, with Coral, Ladbrokes and William Hill among the first to connect to its betting platform.

Betfuze is an odds comparison engine optimised for mobile devices that provides customers with a live feed of the latest odds and stats across all sports, offering partners’ odds on each event. The company is a joint venture between mobile-experience firm Yuza and mobile-payments entrepreneur Paul McNea, who commented that signing up industry partners was key to the app’s development.

He said the company’s mobile betting offering will be the most technologically advanced platform of its type. “The technology is only part of the story though, and it’s the work we do with key partners to build on the excellent service they already provide which really pushes the ability to attain high levels of customer engagement,” he added.

The Betfuze platform will also feature casino games through an exclusive agreement with All Slots Casino. The partnership will allow the Microgaming-powered brand to “help to redefine how players interact and relate to the gaming experience”, according to the operator’s vice president David Brickman.

“In building this concept together with Betfuze, we have been very impressed with their professionalism,” Brickman said. “This product is truly cutting-edge and has raised the bar in terms of quality of design and the level of technology. I’m sure it will be a big hit with a broad range of users.”