Betfred gets Realistic with content deal
Operator to integrate supplier’s full suite of games across desktop and mobile devices
Betfred has struck a deal with Realistic Games to integrate the supplier’s full portfolio of games in an effort to bolster its online casino content.
The deal will see the operator offer Realistic’s versions of blackjack and roulette, as well as a number of slot releases including Fireworks, which was shortlisted for Game of the Year at the EGR Operator Awards.
“We pride ourselves in offering our players the widest selection of quality games on the market, so joining forces with Realistic was a simple decision for us,” Russell Young, commercial director at Betfred, said.
“Their slots, and in particular their excellent table games, are a great addition, and I am sure they will become player favourites in no time at all,” added Young.
Andy Harris, CEO at Realistic Games, added: “We are really pleased to be providing our games to Betfred, one of the UK’s most recognised and well respected gambling brands.
“We are confident Betfred’s customers will be engaged and entertained by our games, regardless of whether they’re playing them on desktop, phone, or tablet.”
In October, Realistic Games signed a deal with GVC to supply the operator’s recently acquired bwin.party brands with as many as 40 new slots and table games.