Betfred bolsters app with Racing Post football partnership

Betfred has become the first high-street operator to partner with Racing Post to integrate the paper’s digital football content package.

The updated Betfred app offers customers Racing Post football data including match verdicts, keys stats and team form for 28 worldwide leagues and competitions alongside betting markets.

A new predicted team line-up view with integrated goalscorer markets is also available up to three days before matches, giving customers the ability to place bets directly from the line-up page.

The pre-match analysis and tips are handwritten by Racing Post’s team of football experts and are designed to engage punters by offering them information without having to leave the app.

Lewis McMillan, head of digital sportsbook at Betfred said: “We’re delighted to have launched Racing Post’s industry leading football data package on our mobile product.

“Delivering the best possible betting experience to our customer base is absolutely vital, and the data-rich football content now being delivered directly to their fingertips is a huge step in the right direction,” he added.

Racing Post B2B director Eugene Delaney said: “We’re really excited to partner with a brand like Betfred to launch a product that gives punters access to vital stats and verdicts to help them make an informed football bet.

“With access to our expert content, combined with a slick betting journey, Betfred really have created a product that really engages the football betting audience.”

Online bookie Betbright was the first operator to integrate Racing Post’s football content back in June 2016.