Betfred ads have fun with your fingers
Sportsbook operator targets new demographic with ‘fun and friendly’ ads for its mobile casino app
Betfred has launched a new TV campaign aimed at boosting sign-ups to its mobile casino with a female-focused series of ads promoting its casino app.
The âhave more fun with your fingersâ campaign was created in partnership with advertising agency BJL and runs for six months.
The five ads feature a mix of female and male finger ‘characters’ in real-life scenarios such as watching TV or getting ready to go out.
The ads, two of which can be seen on YouTube, will appear during light-entertainment shows such as Made in Chelsea and The Only Way is Essex.
Betfredâs online MD Chris Sheffield said the ads were aimed at a new type of audience for the traditionally sports-focused Betfred.
âWe are targeting a new demographic with a fun and friendly approach and we are not pushing the winning aspect of gambling,â Sheffield said.
âWith a large number of mobile gaming products in the market it is it important to stand out and I think weâve done that,â he added.
The campaign will be supported by social media activity and call-to-action marketing at Betfredâs 1,400 betting shops.
Betfred’s range of mobile apps comprises seven titles with lotto, bingo, live casino, games and Goals Galore apps alongside its core casino and sportsbook apps.