Betfair to launch Euro 2012 Facebook app
Team Selector app allows players to win prizes by guessing line-ups of football teams.
Betfair is to launch launched a second Euro 2012-focused product in the coming days, with the operator’s ‘Team Selector’ app going live on its Facebook page.
Created by the operator’s digital agency Essence, the product follows the launch of Betfair’s Euro 2012 mobile app on Monday, and will be rolled out in the coming days, giving players the chance to win prizes for correctly predicting team line-ups for the football championships in Poland and Ukraine.
Speaking to Marketing Week, Betfair’s global head of online marketing Ben Carter described the launch as a move to recruit players and build customer loyalty through the platform: “This is about bringing in the right customer that will be valuable for the long term.
“We’re not looking for one-off punters, but if we get people in at the start of the tournament they are more likely to stay with us for longer “¦ There is a big opportunity in this space and a synergy with what people are doing with social gaming and our ambitions in the gambling sector,” he added.
The launch comes after the exchange betting operator went live in the UK with its new fixed-odds offering, while yesterday also saw Betfair agree to a back-tax payment of “not more than 10m” ahead of what it hopes will be an early entry into the Spanish market.