Betfair signs sponsorship deal with UK radio's TalkSport

BETFAIR HAS signed a six-figure deal to be the official betting partner of UK radio station TalkSport for the station’s weekend Premier League coverage.

The deal means Betfair will be the betting partner for Match Day Live, the station’s flagship Saturday afternoon show presented by Ian Wright (pictured) and Adrian Durham, as well as the Call Collymore football phone-in on Saturdays and the Jeremy Kyle and Football First shows on Sundays.

The deal is Betfair’s second football deal since marking a return to football sponsorship by replacing Betfred as Manchester United football club’s official betting partner last month.

The deal was Betfair’s first football club tie since its one-year shirt deal with Fulham FC in 2003, after which the betting exchange concentrated on promotions on cricket and horse racing. Betfair is the official betting partner of the England & Wales Cricket Board.

Other egaming and football deals in recent weeks includeofficial betting partner ties between Sportingbet and Portsmouth football club; between Asian sportsbook 188Bet and Chelsea FC and between Bodog Europe and Fulham FC; while Bwin secured the broadcast rights for the Primera and Segunda Divisións, Spanish football’s two top leagues; and William Hill signed a three-year sponsorship deal with Primera Liga team Malaga CF, the nearest team to the British community on the Costa del Sol.

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