Betfair hands McDermott product director role
Mobile head Sylvie McDermott to assume responsibility for all of Betfair's product development, reporting to new COO Mark Brooker
Betfair has promoted its head of mobile Sylvie McDermott to the newly created role of product management director.
McDermott, who joined the operator earlier this year from Paddy Power, will now assume responsibility for product development across all of its divisions, including its desktop business.
She will report directly to Betfair’s new chief operating officer Mark Brooker, who took on the COO role in April having previously served as the operator’s sportsbook managing director and corporate development director.
Betfair’s mobile products have undergone a recent rebranding with cosmetic changes made to its logos and App Store listings in order to give them a more unified look.
The operator also introduced a new poker application to its portfolio of mobile apps last month, having also updated its live casino and bingo applications in recent weeks.
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