Betfair International brand director steps down

Betfair International brand director Martin Dyhouse has stepped down from the Flutter Entertainment-owned business.

Dyhouse exits the betting exchange and bookmaker having led on the brand’s marketing and strategy across international markets since January 2022.

He originally shifted over to Betfair International in March 2021 as head of advertising following a 12-month spell with Paddy Power Betfair as head of brand strategy.

Dyhouse joined the industry back in January 2017 after moving to Kindred Group as head of brand strategy and delivery.

He also counts marketing and comms experience at the likes of Thomas Cook and Santander on his CV.

Touching on his time with the firm, Dyhouse reflected on the range of campaigns he was involved in and praised his colleagues for their efforts.

“After three years, my time at Flutter Entertainment came to an end last week. It was such a fantastic and rich experience filled with great people,” Dyhouse said.

“From teaching dogs to sing in the ‘New Tricks’ casino campaign to bringing football legends Rivaldo and Ronaldo together for the first time in 20 years for the World Cup, it’s been a privilege and a lot of fun being part of the brand’s journey.

“Big thanks to the team and the many agencies for the support. I’m super proud of the work we delivered together. Thanks to all who made it such a great experience,” he added.

Last year, Betfair International promoted long-term Flutter Entertainment employee Kimberley Daly to become its new managing director.