Betdaq signs Sunderland shirt deal
LCL exchange operator becomes official partner of League One club to spread 2% commission message
Betdaq has signed a deal to become the principal betting partner of English League One side Sunderland AFC.
The agreement will see Betdaq branding appear on the front of Sunderland’s shirts and feature prominently around the club’s Stadium of Light ground.
As part of the deal, the Ladbrokes Coral exchange brand will offer Black Cats fans special offers and exclusive behind-the-scenes access to the club.
Betdaq commercial director Tom Sloanes said: “Opportunities to partner with a football club the size of Sunderland are very rare, so we had no hesitation to act when it became a possibility.
“This partnership provides us with the perfect opportunity to further enhance our growing sponsorship portfolio and we look forward to playing our part in what we all hope will be a great season for Sunderland.
“It also enables us to consolidate Betdaq’s ongoing drive to spread the message about our 2% commission and the industry-leading value available on our exchange,” he added.
Betdaq last week penned a deal to sponsor the starting stalls at nine Arena Racing Company (ARC) UK racecourses throughout 2018.