Betcris becomes first Latam operator to join IBIA
Regional operator becomes second firm to join IBIA in 2020
Betcris has joined the International Betting Integrity Association (IBIA), becoming the first sports betting operator from the Americas to do so.
As part of its new membership, the Latam-focused operator will now pass its sports betting data to the IBIA, with that data being used to detect suspicious betting patterns in sport.
The IBIA is one of the leading voices on betting integrity across the world and will now extend its reach to Latam following the partnership with Betcris.
IBIA CEO Khalid Ali hailed the decision, adding his hope that it would open the floodgates for other Latam operators to join the integrity body.
“I hope that other Latam operators will follow Betcris’ example and highlight their commitment to integrity by also joining the world’s largest operator-run sports betting association,” Ali added.
Betcris is a major investor in sport across the region, and has several high profile sponsorship deals in place, including the Brasileiro Série A.
Betcris CEO JD Duarte said: “Integrity has always been at the core of our approach to a responsible and sustainable business model and this has become more important than ever during this difficult trading period.
“Being part of an integrity monitoring body is also increasingly becoming both a licensing requirement and business necessity as the Brazilian sports betting law and other recent legislative developments show. IBIA is the global leader on integrity and Betcris looks forward to working with it to protect sports and our business from corruption,” he concluded.