Betclic to aid international growth with new-look logo
French operator reveals new deep red logo to reinforce its status as a “market-leading betting platform”
Betclic has unveiled a newly-designed logo to support the Bordeaux-headquartered operator’s international growth strategy.
The new brand image was developed internally and features a bolder red colour scheme, while the swoosh above the c has been removed.
In a statement, the operator said the new logo arose not out of necessity, but because a “reinforcement of identity” was needed to cope with Betclic’s expansion into new markets.
According to Betclic’s communications manager for Portugal, Miguel Domingues, the new logo marks a consolidation of the operator’s status as a “market-leading betting platform”.
He said: “We have more and more users, and it made sense to have a logo that reflects our strength with the punters.
“A more concise, clear and colour-enhanced image is undoubtedly a reinforcement of our new status,” he added.
Betclic Group CEO Nicolas Beraud spoke to EGR Intel about the firm’s “crazy” growth in January.