Betcart relaunches affiliate programme with Income Access
The firm’s Betcartpartners programme will utilise the marketing provider’s software platform to complement vertical expansion strategy
Online sportsbook Betcart has relaunched its Betcartpartners affiliate programme in partnership with Income Access, it was announced this week.
As part of the deal, BCourt Group’s flagship brand will utilise the Paysafe Group-owned marketing firm’s software platform as the operator looks to expand into new verticals in the coming months.
Betcartpartners, which was originally launched in 2014, will integrate other BCourt Group-operated brands, including online lottery Latari Lotto, sportsbook 0bet.com and poker brand Poker Way.
Natalie Berenato, head of affiliates at Betcartpartners, said: “Since its launch, Betcart has grown rapidly within the igaming industry and filled a gap in the market. Affiliates have unsurprisingly wanted to be part of the brand’s growth.
“Our programme’s expansion to include new brands such as Latari Lotto and 0Bet, as well as its integration with Income Access, will ensure that Betcartpartners becomes an even more enticing promotional prospect for affiliates.”
Betcartpartners’ in-house affiliate management team plans to use the software’s campaign targeting capabilities, end-to-end tracking functionality and an analytics suite to boost player acquisition via the affiliate channel.
Lorenzo Pellegrino, CEO, Digital Wallets at Income Access, added: “We’re excited to support the next phase of Betcartpartners and look forward to playing a significant role in its ongoing growth, and the overall player acquisition of its diverse portfolio of brands.”